Auto Launch Agency for Car Dealerships

Here’s what we can offer:

  • A blue Ford pickup truck parked on an empty road during sunset with mountains in the background.

    Auto Launch Event

    Have a new vehicle model coming to market? Our agency can produce an event at your dealership featuring your newest vehicles while entertaining potential new buyers with catering, entertainment, and experiential opportunities.

    Inquire.
  • A woman in a black dress is standing in front of a large digital display showing a pixel art portrait of a woman with outstretched arms. The display is black and white.

    Experiential Marketing

    We have exciting new ways to engage with your customers that allow you to capture their information, and stay in touch in an organic way. We make car launch events exciting and entertaining to attend.

    Inquire.
  • A large retail store with a Lego logo on the roof, surrounded by parking lots filled with cars, and blue protective barriers around the building.

    Geo Frame Marketing

    What if we told you we could send targeted ads to everyone that visited your dealership? We can draw a digital frame around your building, and make sure everyone is aware of your vehicles and seasonal offers.

    Learn More.
  • Person wearing a virtual reality headset and headphones demonstrating a racing car simulation on a screen displaying a racing car interior with a digital overlay.

    New Technology

    Every year, new technologies are leading the way in which we engage with potential new customers. At King Sixteen, we make sure our clients are armed with creative and compelling ways to engage with your customers so you can sell more vehicles.

    Inquire.
Two blue road signs on the beach, one indicating a speed limit of 10 and the other directing traffic lanes left and right, with ocean waves and a cloudy sky in the background.

Why should you use King Sixteen to produce and manage your dealership event?

A collection of logos of various brands and companies, including Longines, Coca-Cola, Audi, Woodford Reserve, Esquire, Ray-Ban, Rabbit Hole, Vanity Fair, State Farm, Porsche, Churchill Downs, and Audible, displayed on a black background.

Our agency has long been trusted by leading car manufacturers to deliver customer engaging car launches. We have worked with local dealerships, as well as large auto brands directly. We started in the experiential marketing world, which taught us how to properly engage with consumers. King Sixteen has real world experience on how to get the attention of people and make a lasting impression. Dealership owners can build awareness and trust with the cities they serve by hosting sales events that are fresh and inventive - and that’s what our agency specializes in.

Let’s talk auto marketing. | 1-707-653-KING

Catering

Experiential Marketing

Geo Frame Digital Ads

Open Bar

Red Carpet Eentry

Valet

Live Music

Test Drive Experience

Catering Experiential Marketing Geo Frame Digital Ads Open Bar Red Carpet Eentry Valet Live Music Test Drive Experience

People dressed in formal attire gathering around a sleek, modern car with bright red tail lights inside an indoor showroom or event space with blue lighting.

we are a turn-key agency

Want us to produce a very specific brand event for your dealership? Let’s setup a meeting to discuss ways we can make your next event impactful and turn leads into paying customers.

Let's talk

We understand why engaging with customers at the dealership is paramount:

An indoor auto show featuring several Volkswagen cars, including a yellow sedan, a bright green hatchback, and a blue sports car, with a Volkswagen logo and sign overhead, and several people walking around and inspecting the vehicles.

90% of customers purchase within 1 week of visiting their first dealership.

How can your dealership change the experience for your customers?

An aerial view of a parking lot filled with numerous pickup trucks in red, black, white, and gray colors, arranged in neat rows.

87% of Americans dislike something about car shopping at dealerships and 61% feel they’re taken advantage of while there.

"The difference between something good and something great is attention to detail."

- Charles Swindell

Customer reviews:

  • “King Sixteen made it easy for us to showcase vehicles and market to attendees after the event was over."

    Sara Bradley / Kia

  • A smiling man with blonde hair and glasses, wearing a black turtleneck, standing indoors in a modern setting.

    "My dealership offers many brands, and I can trust King Sixteen to produce events that are within brand guidelines and engaging for our customers."

    Jim Haynes / Blue Grass Motorsports

  • An older man with glasses and a beard stands with arms crossed, wearing a navy blue blazer with floral patterns, in an interior space with colorful geometric art on the wall behind him.

    “King Sixteen understands our vision on how to engage with guests and are skilled with delivering what we request."

    Steve Wilson / 21c Museum Hotels

A futuristic blue-lit event showcasing a sleek black sports car with illuminated wheels and advanced headlights, surrounded by blue laser light effects and silhouettes of people taking photos in the background.
A person in black clothing holding a wooden tray with mini sliders on it, while another person is taking some sliders. The background has blue lighting.
A woman with red hair playing a violin in a room with blue lighting and several people in the background busy with drinks at a bar.
A group of five women dressed in vibrant, colorful clothing stands under blue laser lights in a room with a Porsche sign on the wall.
A white luxury sports car displayed on stage at a car debut event with a large screen behind it displaying the name 'Taycan' and an individual speaking at a podium.
A white Porsche Taycan sports car on display at an event, with four people inspecting it near the car, and a large Porsche logo screen on the wall.
Tesla store at night with three electric cars parked outside and a tent beside the entrance.
Close-up of the front part of a red sports car with a headlight and reflective surface, showing bright white lights creating a pattern on the hood.
A crowded indoor event with people socializing under purple, pink, blue, and yellow lighting. There is a large projection on the wall with a quote about a Tesla car, indicating a possible corporate or tech gathering.
Black Audi sedan on display on a red carpet inside a showroom with large glass windows, with people and a bar setup in the background.
An elderly man at a bar ordering drinks from a bartender, with a floral arrangement on the counter and a red backdrop behind the bartender.
A tabletop with a framed menu titled 'Signature Cocktails,' a stack of red napkins, and a blurred bouquet of white flowers in the background.
A glass of champagne with lemon slices next to a vase of white flowers on a red table, blurred people in the background.
People socializing around a black Audi car inside a showroom with large windows, some holding glasses of champagne.
A luxury car show features a black SUV on display with people gathered around. Two men are inside the car, one in the driver’s seat and one in the passenger seat. Several other attendees are standing outside, observing and conversing, with a bright,
Three Lamborghini cars parked in front of a Lamborghini dealership, with a black, gray, and white building and Lambo logo.
People dressed in formal attire walking through a lobby or entrance area with large windows and trees outside.
Three men in suits stand in front of a large screen displaying a Lamborghini logo. The man in the middle is elderly, with gray hair and a gray blazer. The man on the right, with a bald head and a beard, appears to be presenting or congratulating, whi

CONTACT

A black Mercedes-Benz luxury car displayed in a modern showroom with wood-paneled walls and a circular ceiling light.